the plyconcept family

We are a husband and wife team, and proud to be a family oriented business. We are part of a much larger design and production group, operating in the UAE since 2008.

Viara is our creative lead – raised in Bahrain with a background of design from Milan, Italy. With over 10 years of design experience, Viara wanted to create something special for real people, in real homes – but with the values of simplicity and function.

Adam was born and raised in Dubai. With a production background, having owned and managed his own joinery since 2008 – Adam ensures the pieces are well made, with each getting the care and love it deserves.

Alec was the inspiration in creating a sustainable product, with style, but not at the expense of the future. He is also great at leaving sticky hand prints on things.

designed and Handmade by us

YOUR FURNITURE IS HANDMADE


AT OUR OWN WORKSHOP IN DUBAI


BY OUR TEAM OF SKILLED CARPENTERS

Bringing boutique back to basics

Why we love plywood

Often covered or clad as a structural material, we find beauty in showing the raw. We don't paint, or cover, or use a surface application to hide a cheap nasty construction. What you see, is what you get:

ITS STRONG Pound for pound, plywood is stronger than steel in static bending strength.

ITS NATURAL Sourced from sustainable forestry and formaldehyde free, combined with our tree planting - we are reducing our Global carbon footprint.

ITS VERSATILE Nothing else combines the beauty of natural woods, with the structure of a machined and produced board. Styled up or styled down - always making a statement.

Plywood embodies our core values in sustainable living and stripping away the excess of modern day life.

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Sustainability

We are proud to donate to the One Tree Planted organization.

For every single piece of Birch ply we use in our pieces, we pledge to plant one tree. Sustainable forestry practice is essential - and it is possible to have beautiful things, and create a net positive for our environment.

  • Sustainable forestry
  • Birch ply is formaldeyhde free
  • Made to order - reducing carbon footprint and logistics impact
  • Family run
  • Replanting initiatives