Sammy Credenza
For children
Linen & Light
Concrete & Grain
First Room
Cafés, shops, offices
Rooms and nooks, fitted
Our story
Designed and handmade in Dubai
Boutique,back to basics
Made to order, with love - by a team that designs, makes and delivers to your space.
Render · room imagined, piece as we make it
What we make most
Made to order
Sammy Credenza
from Dhs. 3,690.00
Ply House
from Dhs. 2,420.00
Jeffrey Sideboard
from Dhs. 3,830.00
Sofi Wardrobe
from Dhs. 2,340.00
Mini Car Wall Garage
from Dhs. 640.00
Sheep Bookcase
from Dhs. 1,560.00From Google
In their words
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We have had the sheep bookcase for a while now and it is so sturdy and well made. It has kept my daughter's collection of books neat and tidy and it looks great in her room. …
Em R.Sheep bookcase2025
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Couldn't be happier with the tv bench bought from Plyconcept. … They kept me updated at every step from quotation to delivery, sharing drawings and work in progress pictures.
JohnCustom TV bench2022
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We received our Jeffrey plyconcept sideboard, and we just love it! It feels very Japanese in its simplicity. And we love that it’s a sustainable homegrown brand too!
Michele C.Jeffrey sideboard2022
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… I can guarantee the material quality. I mean having 3 rabbits who chews in everything, their 1st hidey which they did 2yrs ago is still in good condition. The materials gets old gracefully, I love it!
Beth C.Custom rabbit houses2024
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We ordered two pieces on their website and had two children's tables made. They were gorgeous, affordable and even had their names and a heart etched into them.
Nicole M.Children's tables2022
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Superb finishing with eye for detail. The Jeffery sideboard, was beyond expectations!
Reshma K.Jeffrey sideboard2023
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The team was very helpful to make sure our little one gets his gift on time. The result looks amazing, it’s perfect!
MaloA gift2026
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Really amazing family business. In love with all of their products and very happy with ours. …
Natalie M.2023
Quoted as written on Google. Trims are marked with an ellipsis.
Simplicity and function.Beautiful pieces made for the spaceswe live, work, and play in.
Lookbooks
Seven rooms, one material
Our pieces in rooms we imagined, from a sunlit living room to a playroom with 119 parking spaces.
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Render
01
Linen & LightLime plaster, linen, jute and late-morning sun.
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Render
02
Blue HourSlate blue, putty and rust, with the Celeste lit warm.
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Render
03
Side BOlive walls, velvet, a Persian rug and records after dark.
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Render
04
Concrete & GrainBoard-formed concrete, black steel and a shaft of afternoon sun.
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Render
05
First RoomSage and mustard, morning sun, and everything at their height.
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Render
06
Busy HandsDrawing, building, reading and a den, in warm evening light.
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Render
07
Little TownA house, a sheep and 119 parking spaces.
The rooms are imagined and rendered. The pieces are rendered from photographs of the real pieces, in the finish named.
One sheet
Birch plywood, not chipboard with a picture of wood printed on it. Every cut edge stays visible, because the laminations are the point rather than a thing to be covered up.
Cut here
Everything is cut, assembled and finished locally. Nothing is imported flat-packed and rebadged, and nothing is made until you order it.
Finished, not hidden
Water-based stains that let the grain through. Four of them. That is the whole palette, and it is the only thing that changes between one piece and the next.
Ten to fourteen working days
Made to order means a wait: usually 10–14 working days, and we confirm the date when the order comes in. It also means a size we do not list is usually a conversation rather than a no.
Custom work
Made for your space
Having the workshop means flexibility : a piece in a size we don't list, a fitted wall, a reading nook, a café counter. We draw it, agree it with you, then make it.
- Drawn firstYou see it, with measurements, before anything is cut.
- Made by usBy hand, and exactly how you want it.
- From AED 5,000Quoted as a project across the whole order, so a few pieces for one room count together. Small changes to a collection piece are a simpler conversation — ask.
The four finishes
One material, four moods
Every piece is sealed birch plywood, finished with water-based stains that let the grain show through rather than cover it.
- NaturalThe ply, sealed and left alone
- SandWarm, a shade deeper
- SmokeGrey-brown, grain still showing
- SnowSoft white, quiet in a room
Reading
From the journal
One material, five rooms: how birch plywood furniture works in artisan, bohemian, modern, villa and nursery interiors in Dubai
The same birch plywood pieces in five Dubai rooms, from limewash to microcement: the palette, what to put ply against...
What custom furniture costs in Dubai: how a workshop actually prices a bespoke piece
How a Dubai workshop prices a bespoke piece: board, cutting, finishing, hardware and fitting, why resizing is custom,...
Plywood, lacquered MDF or veneer: which kitchen fronts last in a UAE home
An honest comparison of plywood, lacquered MDF and veneer kitchen fronts in UAE homes: humidity, heat, edges, repair,...
Bringing boutique back to basics
If you want a piecein a size we don't list,just ask, we are friendly!